Beauty Influence Network: INNOCOS Club

After 18 Months Living Through a Pandemic, Which Consumer Behaviour are Here to Stay?

November 06, 2021 Hosted by INNOCOS
Beauty Influence Network: INNOCOS Club
After 18 Months Living Through a Pandemic, Which Consumer Behaviour are Here to Stay?
Show Notes

2020 was a year of total transformation for consumers. We have seen that the pandemic has fundamentally changed how people interact with beauty brands. What trends are here to stay, and how should brands adjust to the "post-pandemic" consumer? Presentation by Google, Sam Mintz. 
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