Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce. A new book by Hana Ben-Shabat, founder of Gen Z Planet.
Order it now and get 20% discount available exclusively to INNOCOS members with a promo code INNOCOS: Gen Z Planet - Research, Keynotes, Advisory - Books & Reports .
You can also join the interview with Hana Ben-Shabat, the author, facilitated by Kelly Kovack for a Webinar Next Generation Marketing: Capturing the Hearts and Minds of Generation Z on July 14
As the power of the Gen Z consumer continues to rise, and its ability to disrupt becomes more evident, businesses will be required to deploy different marketing approaches to appeal to them. Next-generation consumers need next-generation marketing. This session is based on in-depth research of Gen Z consumers and what it takes to capture their hearts and minds.