Fireside chat with Ava Zhan, Founder, Earthwise Beauty, facilitated by Jeannie Jarnot, Founder and CEO, Beauty Heroes.
Jeannie is the pioneer behind the Blue Beauty movement, Project Blue Beauty, and the Blue Beauty webinar, hosted by INNOCOS. Project Blue Beauty has established commitments and inspires brands and customers alike to Go Blue, with clear action items that can support a bluer planet. Jeannie's focus on Blue Beauty in her own retail store, Beauty Heroes, has put the spotlight on brands that are leaders in packaging innovations, ingredient transparency, and full lifecycle sustainability. What's most remarkable is how many brands are now being developed to meet the Blue Beauty Standards. There's no doubt that packaging/plastic and production can have a negative environmental impact on the environment, and if we want to change the trajectory of climate change, we must address how things are made, how things are consumed, and how things are treated at the end of their life cycle. Through the creation of Project Blue Beauty, Jeannie is creating conversation, setting standards, supporting blue innovations and inspiring change in the industry.