With the pandemic ongoing, it has changed human mindsets in a variety of ways that marketers can adapt to. While it was formerly only Gen Z and millennials that were targeted with digital campaigns, now it is entire populations. The upside is, it is easy to target folks who are at home ... the downside is everyone is doing it.
As such, perhaps higher than media buying and bidding strategies is the need for authentic content and creative content marketing to drive your message forward to cut through the clutter. Aside from driving value, forming a relevant and emotional connect will be key to driving success. While it may seem challenging, the opportunity is right to build a community and thrive from it.
This session will inspire businesses of all sizes to capitalize and build on their community, as well as enable them to think creatively to generate content which communicates the message and helps them to grow further.